---
title: Advanced analytics
description: MRR, ARR, churn, lifetime value, gateway performance and CSV reports.
url: "https://sutraplugins.com/docs/advanced-analytics/"
updated: "2026-10-09"
category: "Reports & Tools"
---

# Advanced analytics

**⭐ Pro feature:** Advanced Analytics needs FlexWoo Memberships Pro.

Open **FW Memberships → Dashboard → Advanced Analytics**.

![MRR and ARR in Advanced Analytics.](https://sutraplugins.com/wp-content/uploads/2026/10/flexwoo-aa-mrr.png)
MRR and ARR in Advanced Analytics.

- **MRR and ARR** – recurring revenue per month and per year.
- **Churn** – how many subscribers leave each month.
- **Subscriber lifetime value** – what an average subscriber pays you in total.
- **Gateway performance** – revenue and failed payments per payment method.
- **CSV reports** – export the numbers for your accountant or spreadsheet.

![Revenue over time.](https://sutraplugins.com/wp-content/uploads/2026/10/flexwoo-aa-revenue-1024x684.png)
Revenue over time.

## Next steps

- [The Dashboard](/docs/dashboard-reports/)
- [Tools: import, export and maintenance](/docs/plugin-tools/)